What else should the advertiser do in an attempt to increase Ad Rank? Make changes to improve the Quality Score of the ads keywords How might an advertiser compare, over time, two campaign metrics such as "cost per conversion" and "cost"? Select the two metrics in "Graph options" on the Campaigns tab. An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. This information can be found in the: "Details" drop-down menu on the Keywords tab. Which formula best describes their average lifetime customer value across all service offerings? ($10)*(% Basic customers)*(Basic average lifetime in months) + ($20)*(% Pro customers)*(Pro average lifetime in months) An advertiser has several keywords set to broad match and would like to see the actual search queries that triggered his ads. They charge $10/mo for Basic service and $20/mo for Pro. What is the most likely cause for the decrease in position? The Quality Score for the account was reset after the ad was edited You are running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. Ads that include this type of information are eligible to show on: any networks selected in the campaign settings What is the definition of actual cost-per-click (CPC)? The CPC an advertiser was charged minus credits for overshot daily budget An advertiser made edits to an AdWords ad and noticed that the position of the ad decreased. AdWords Editor allows users to: access multiple accounts offline One factor the AdWords system uses to calculate an ads actual cost-per-click (CPC) is the: actual cost-per-click (CPC) of the ad showing one position lower on the page Advertisers can provide physical address information about their businesses through Google Places accounts.
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